Concept scope at a glance
Clean energy is easy to like and hard to trust
Homeowners and businesses want solar but worry about hidden costs and exaggerated savings. A clean-energy installer needs a brand and a website that feel honest, explain the numbers and make asking for a quote easy.
Earn trust by showing the working
We would interview recent customers to learn what nearly stopped them, then build a brand rooted in transparency and a fast, accessible website. Any savings calculator would show its assumptions openly and link to the sources behind each figure.
- 1ListenInterview customers and the sales team about doubts and common questions.
- 2BrandIdentity, voice and photography guidelines built around transparency.
- 3SiteA fast, accessible website with a clear quote journey and calculators.
- 4MeasureTrack the quote journey and improve it each month.
What we would decide, and why
Show the assumptions behind every figure
Savings estimates list what they assume and where the data comes from.
Photograph real installations
Real work builds more trust than polished stock imagery.
Build a fast mobile site
Many visitors will arrive on a phone with an average connection.
What success would look like
This is a concept brief, so there are no results to report. These are the measures we would track if it were built, and what we would check first.
- Quote request rateCompare with the previous site
- Calculator completion rateMeasured in analytics
- Page speed on mobileTracked against agreed budgets
What we would check first
- Are incentive and regulation details accurate for each region?
- Can every savings claim be backed up?
- Does the calculator work for different property types?
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